
According to the
World Federation oif Direct Selling Association (WFDSA), direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. The WFDSA international statistics shows that the retail sales as of 1st February 2008 accounted for more than USD 110 billion through the Direct Selling activities undertaken by more than
60 million independent sales representatives.
Based on the research undertaken by the WFDSA, people choose direct selling for the following reasons: