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    Direct Selling
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  WHAT IS DIRECT SELLING ?
     
 
According to the World Federation oif Direct Selling Association (WFDSA), direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. The WFDSA international statistics shows that the retail sales as of 1st February 2008 accounted for more than USD 110 billion through the Direct Selling activities undertaken by more than 60 million independent sales representatives.

An important component of the Direct Selling industry is multilevel marketing. It is also referred to as network marketing, structure marketing or multilevel direct selling, and has proven over many years to be a highly successful and effective method of compensating direct sellers for the marketing and distribution of products and services directly to consumers.

Based on the research undertaken by the WFDSA, people choose direct selling for the following reasons:

 
    Direct selling is a good way to meet and socialize with people.
    Direct selling offers flexible work schedules.
    Direct selling is a good way to earn extra income.
    Direct selling is a good way to own a business.
    Earnings are in proportion to efforts.
 
 
 
 
 
  DIRECT SELLING Vs PYRAMID SCHEMES
     
 
 
Direct Selling
Pyramid Schemes
 
 
Offers saleable products.   Does not offer commercially viable products for sale.
     
Opportunity for income is based solely on the sale of products.   Income can be earned based on the amount of people recruited, regardless of whether those people sell a product.
     
Minimal start-up costs and zero-exit fees.   Often requires high entry fees and obligates participant to stock large amounts of products.
     
Viable long-term business opportunities.   Scams that usually disappear within a few months
     
High consumer protection standards such as order or contract cancellation rights and consumer satisfaction guarantees.   No enforceable satisfaction guarantees or cancellation rights.
 
     
 
 
 
 
 
 
 
Disclaimer : We do not claim that Gano Excel products directly prevent, or cure any disease. We do not suggest that anyone should replace traditional medical treatment with our products.